How To Craft The Perfect LinkedIn Content Strategy

​Right now, LinkedIn content creation is split into two camps:

Camp 1: The Education-Or-Nothing Soldiers

🏕️ Everything is systemised to within an inch of its life.
🏕️ Personality? Never heard of her.
🏕️ Checklists, frameworks, carousels, “rinse and repeat” posting systems.

And look, I get the appeal.

I spent ~$6k for a LinkedIn course built on scale, maximum education, and systems. It works, and it’s efficient.

But it also strips out the one thing people actually care about: YOU!!

Then you’ve got…

Camp 2: The Chaos Creators

🏕️ Posting whatever pops into their head.
🏕️ Maximum humanity. Minimal structure.
🏕️ A complete allergy to providing educational thought leadership.

I saw a post from Creator Match 🧩 saying brands don’t just pick creators for their expertise only.

They look for personality, because brands don’t just buy reach.
They buy relatability, trust, and connection.

And that’s what a lot of people miss.

Yes, you need thought leadership to sell your services.
But ultimately, humans buy from humans.

Because people might learn from you…
But without the human side, they won’t remember you.

This is where it gets tricky.

LinkedIn’s algorithm loves clarity.
It wants to know what “bubble” to put you in.

So if you post about sales, then your dog, then burnout, it’s like:
“Respectfully, what is going on here?!”

So jumping around can slow your growth.

But in showing more personality, you might build something more valuable than reach: A Loyal Audience.

People who come back. Engage consistently and actually buy.

Because I’d take steady, meaningful engagement over one viral post followed by silence.

And that is exactly what my 90-minute Masterclass is about:

→ How to position yourself so the right people actually notice you
→ How to create content pillars that build authority whilst staying human
→ The structure behind posts that consistently perform
→ How to create content that attracts attention and clients
→ How to go from “staring at a blank page for 47 minutes” to a finished post in 15

💥 60min deep dive into my LinkedIn Content Strategy
💥 30min live Q&A where you can grill me

Stanley is sponsoring the webinar, so I’ll also show you how I use it in my workflow to nail my positioning and speed up content creation (without letting it turn my writing into corporate soup).

I’ll be sharing a 7-day free trial code in case you want to try it yourself.

If you’re curious already, you can check it out here: https://lnkd.in/gNqsQe6B

Otherwise, I’ll share more about Stanley during our session.
See you there 🫡