​In a sector where capability is assumed and trust is everything, your brand is far more than a logo - it's the story that gets you in the room, keeps you there and makes people remember you when it matters.

​This workshop, delivered by Meredyth Grant of Charlie Charlie One, is built for founders and commercial leads who know they have something genuinely valuable but struggle to communicate it with the clarity and confidence it deserves.

​Meredyth works at the intersection of defence, deep tech and brand strategy, helping companies find their meaningful difference and translate it into messaging that lands with customers, investors and partners alike.

​You'll leave with:

• ​A sharper, more defensible value proposition that sets you apart in a crowded market

• ​A brand narrative that resonates across audiences - from MoD stakeholders to venture investors.

​And for in-person attendees:

• ​Practical tools for improving visibility and market positioning

• ​Confidence in how to tell your story consistently across pitches, proposals and partnerships

​The afternoon includes an workshop and live interview format workshop session to address your specific messaging challenges.

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​Agenda

• ​13:00 Audience Arrival

• ​13:15 Expert talk (60 minutes) Hybrid

• ​14:15 Online Q&A (30 minutes)

• ​14:45 Break (15 minutes) - Online section ends

• ​15:00 Interview practice workshop (60 minutes) - In-Person Only

• ​16:00 Networking (30 minutes)

• ​16:30 Session Ends

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​About Janus 

​Janus delivers the UK Accelerator for NATO DIANA and UKDI programmes as the appointed Delivery Partner on behalf of UK Defence Innovation (UKDI). Janus is a consortium led by IoT Tribe alongside the SETsquared Partnership and Atmos Ventures. Janus gives startups the tools, network and momentum to turn bold ideas into operational capabilities for the UK and NATO allies.

​If you have any questions, please reach out to us at janus@iottribe.org