How to Sell into the New Defence Economy - What Every Founder Needs To Know
IMPORTANT REGISTRATION NOTICE:
Advance registration is required to attend TechTuesday. We are unable to accommodate walk-ins or anyone who has not registered. If you register, please make every effort to attend. TechTuesday regularly reaches capacity, and a no-show prevents someone else from attending. If your plans change, please cancel your registration through the Lu.ma platform so we can make your spot available to another attendee.
Canada is entering a new era of investment in defence, security, critical infrastructure and sovereign technology, creating significant new opportunities for Canadian startups and SMEs.
But having great technology is only part of the equation. Selling into the defence economy requires founders and companies to understand a very different path to market, from procurement, security and compliance requirements to funding, partnerships and customer expectations.
Join us for this practical panel bringing together entrepreneurs, industry leaders and defence ecosystem experts to help companies better understand how to enter and succeed in defence and dual-use markets.
Owen Matthews, Founder & Chair of Alacrity Canada, will bring the perspective of preparing Canadian technology companies for emerging defence and dual-use opportunities.
Jay Ballard, Vice President, Defence (Learning) at Calian Group, will share lessons from an established Canadian company that has successfully built and scaled a significant defence business.
Mike Nelson, CEO of TACTIQL, will bring the founder perspective on navigating the defence market, identifying opportunities and turning technology into solutions defence customers can buy.
They will be joined by a government/defence representative who can speak to where Canada needs innovation and the path from technology to procurement.
Together, the panel will explore how startups and SMEs can become defence or dual-use-ready - identifying customers and opportunities, navigating procurement and security requirements, accessing funding and building the partnerships needed to succeed.
Whether you are already pursuing defence opportunities or wondering whether your technology has a defence, security or dual-use application, this TechTuesday will help you better understand where your company fits and how to get started.
Can’t join us in person? TechTuesday will also be available via our TechTuesday livestream powered by iSiLIVE so you can tune in and be part of the conversation from wherever you are. To watch the TechTuesday livestream, sign up here.
Agenda:
Networking: 5:00 – 6:00pm
Presentation: 6:00 – 7:00pm
Post-Panel Networking: 7:00 – 7:30pm
Location: The Marshes Golf Club, 320 Terry Fox Dr, Kanata, ON
If you plan to attend, please register before 5pm on Monday, October 5. The popularity of the TechTuesday event means those who register and do not show up, take a seat away from those who would like to attend. If you wish to register more than one person, please ensure you register each one individually.
Thank you,
The TechTuesday Team