From AI pilots to AI performance. Under your brand.
A 60-minute masterclass for agency CEOs, MDs and founders on running the Intelligence Infrastructure for Marketing as your own product line — branded as yours, sold to your clients, with you in the relationship and us invisible underneath.
Every agency, consultancy and solutions firm is having the same conversation right now. Pitches are being benchmarked against productivity gains. Boards are asking what the AI strategy is — not as a curiosity, as a budget question. Junior teams are quietly producing work senior teams used to gatekeep. Retainers are being re-priced in real time.
And every leader we speak with is working out the same uncomfortable thing — the firms that win the next wave aren't the ones with the most subscriptions, the cleverest prompts, or the youngest team. The firms that win are the ones that put infrastructure in place — and run it for their clients.
This session is for the next question. Do we build the AI infrastructure ourselves, or do we run one that already exists — under our own brand?
It's not a feature tour. It's the commercial blueprint behind a defensible AI product line for an agency, drawn from partners running it today across Amsterdam, Australia, India and Singapore.
What we'll cover.
01 · Why models alone are not enough. The four-layer architecture marketing actually runs on — AI stack, knowledge & context, capabilities, governance. Why agencies stuck with ten subscriptions and twenty-one tabs are losing to agencies running one platform.
02 · What "your platform" actually means. A walkthrough of what your client sees, from sign-in to delivered asset. Your domain. Your colours. Your support email. Your name on every screen. We stay invisible by design.
03 · The four revenue streams white-label partners are running today. Platform margin. Service margin. Custom-capability margin. Retention value. The mechanics behind partners hitting 5× ROAS within six months — not as a forecast, as a run-rate.
04 · Encoding your IP into the platform's bones. What custom Playbooks, Maestros and Skills look like — and why they become product lines no competitor can copy. Your methodology, deployed and branded as yours.
05 · The build-versus-join calculus. What it would actually cost to build the four layers in-house — engineers, MLOps, security, compliance, eighteen months, millions before launch. Versus what running one looks like from week one. The honest comparison most leaders haven't made.
Live teardown, then open Q&A. We'll close the slides and run a real client brief end-to-end inside a partner-branded instance — sign-in to delivered asset. Then fifteen minutes of Q&A. Pricing, partner economics, technical questions, edge cases. Nothing off-limits.
Who this is for. Heads of agencies. CEOs, MDs and founders of marketing consultancies, business consulting firms, and solutions companies. The people deciding what their firm's AI strategy will be — not for the next pilot, for the next three years. Curious marketers are welcome too. The session is white-label-led; the architecture underneath is the architecture marketing teams of every shape are landing on.
A private follow-up, on us. Every firm's client book and stack is different. Every registrant gets a complimentary 1:1 working session afterwards — your leadership team, ours, ninety minutes — where we map what running the infrastructure under your brand would look like for your firm specifically. No obligation. No salesperson named Brad.
Hosted by Shalu Wasu, founder of gimmefy, and Niha Rika from partnerships. We've spent the last several years building the Intelligence Infrastructure for Marketing — first for our own marketing, then for customers, now for partners running it under their own brands.
The kettle is on. We're in the messy middle too, sometimes. We just have a better way out — and a few partners running it for their clients already. If you'd like to see what that looks like, the next sixty minutes are a good place to start.
Can't make it live? Register anyway. We'll send the recording, the build-versus-join calculus as a one-pager, and your invitation to the private session.