Translating the Physical + Digital with Sasha Wallinger, MIT Museum

​About the Conversation

​How do museums, galleries, and brands evolve when the physical and digital worlds continually reshape one another? Join Sasha Wallinger, inaugural Marketing and Communications Director at the MIT Museum, for an exploration of creative storytelling across physical and virtual spaces—from retail experiences to museum exhibitions.

​Drawing on her work spanning fashion, art, and technology, Wallinger will share how the MIT Museum’s Remembering the Future exhibition embodies this evolution. Through projects that blend material and experiential design, she’ll reflect on how the museum continues to innovate—inviting visitors to move fluidly between physical and digital encounters that expand what it means to engage with art and science today.

​About our Speaker

​Sasha is a global business growth expert who bridges fashion, sustainability, and technology to shape forward-looking strategies and brand narratives. A former Chief Marketing Officer for award-winning global brands, agencies, and start-ups, she now advises leaders through interdisciplinary research, strategy, and the design of commercial products and campaigns that define the future of business and culture.

​An accomplished keynote speaker, journalist, and author, Sasha reports for Forbes’s CMO Network on how emerging technologies are transforming brand–audience relationships.

​As Director of Marketing and Communications at the MIT Museum, she is leading efforts to elevate the Museum’s global profile through a unified communications and brand strategy—developed in collaboration with design firm Pentagram—and works across MIT and the global STEAM community to advance its mission in public science engagement.