SUB•SET Rinee Shah Mentorship Session

​Note: This session is free and open to the community, but requires a SUB•SET account (Free or Plus). Requests without an active SUB•SET account will not be considered.

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HOW TO FIND YOUR VOICE (AND CREATE THAT BODY OF UNMISTAKABLE WORK)

​A SUB•SET Group Mentorship Session with Rinee Shah, Global Head of Creative, Sonos.

​About the session:
How do you translate your personal identity, craft, and side projects into a signature voice that defines your commercial career?

​Join Rinee Shah for an intimate, small-group mentorship session focused on building a body of unmistakable work, finding your voice, and getting clearer about doing the work you really want to do.

Throughout her career—from directing viral campaigns for Oatly, Snapchat, and Spotify, to authoring bestseller books and directing award-winning films—Rinee’s personal projects have served as a compass for her professional trajectory.

​This 60-minute interactive session is designed to help you break past generic briefs, bring more of your authentic perspective into client work, and build a creative career shaped by your own values and identity.

​What we'll cover:

​• Short presentation by Rinee outlining her journey so far

• Defining Your Voice: How to extract your personal craft, values, and identity to shape a unique creative signature.

• Personal vs. Commercial Work: Strategies for using personal side projects to steer the direction of your client work (and vice versa).

• Navigating Large Brands: How to maintain creative integrity while leading big-budget campaigns for global names like Sonos, Oatly, and Apple.

• Open Discussion & Q&A: Direct, candid feedback in a private small-group environment.

​Who this is for:
This session is tailored for emerging designers, art directors, writers, and multidisciplinary creatives looking to define their voice, make commercial work feel deeply personal, and stand out in the industry.

​About Rinee:
Rinee Shah is the Global Head of Creative at Sonos and an Ad Age 40 Under 40 honoree. She has directed viral campaigns for Oatly, Snapchat, and Spotify, made short films featured in festivals nationwide, and authored three books, including the Amazon and Barnes & Noble bestseller LOL 101. Her client work spans The New York Times, NY Mag, LA Times, Apple, and IDEO.

​Hosted by SUB•SET — the global platform for creativity shaped by South Asian identity.

THESUBSET.ORG