VIRTUAL LUNCH & LEARN: Building Blocks of Sound Marketing Measurement
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About Event
Marketing measurement can make or break growth decisions. But without the right data foundations and operational framework, even advanced tools like media mix modeling (MMM) stall.
That’s why we’re hosting Building Blocks of Sound Marketing Measurement, a virtual workshop designed for senior marketing leaders (Director/CMO level) who’ve experimented with MMM but haven’t yet achieved consistent success.
You’ll walk away with:
The 5 criteria to assess your data foundation
A readiness scale for MMM adoption
The operational playbook that drives real wins
🎁 All attendees receive a $25 Uber gift card for lunch + entry into a Dagne Dover backpack giveaway!