AI & Design: A 30-Minute Intro for Founders - Marvin Session

​AI changes what founders can ship. Design thinking and design systems are what turn AI output into products people trust and return to.

In this 30-minute intro session, Azul Ceballos (McKinsey design alum, founder of Wonderpath Studio) maps the full design arc for founders: design thinking, service design, brand, go-to-market and pitching, and customer experience. You'll see what each stage is, what value it provides, and where it pays to bring a design expert into the loop.

The session includes practical notes on working with Claude as a design partner, along with a preview of follow-up deep dives into each stage of the arc. Bring a current product or challenge for live Q&A.

Open to all Marvin Founder Network members.

About Azul:
Azul Ceballos is the founder of Wonderpath Studio and an 8.5-year McKinsey design veteran. As Design Lead and Manager from 2016 to 2024, she led GenAI transformation work that delivered $18M+ in measured client savings and trained 2,000+ managers globally. She now works with pre-seed and seed founders on productized design sprints across idea framing, service design, and brand. Bilingual in English and Spanish, based in NYC.