Up Talk: From challenger to category leader: how Pip & Nut became the UK's No.1 nut butter brand.
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About Event
Thursday 26th November: 12pm-1pm
This session is exclusive to members only!
ABOUT THE EVENT
From challenger to category leader: how Pip & Nut became the UK's No.1 nut butter brand, and the real playbook behind getting there.
How Pip & Nut built a No.1 brand without the budget of the big players
What actually breaks when you scale from one category into snacking and new markets
The trade-offs behind staying palm-oil free and giving 10% of profits away while still chasing growth What we'd do differently if we started again
ABOUT THE SPEAKER
Jacqueline Ellis-Jones is the Marketing Director at Pip & Nut, the UK's No.1 Nut Butter Brand, the biggest driver of cereal bar category growth this year & they've got loads still to come.