​GTM Hackathon

​Hosted by Founder Social Club

​Most companies do not lose because the product is bad.

​They lose because the message is unclear, the audience is too broad, the outbound does not land, or the team is testing too many things at once.

​This GTM Hackathon is for founders, GTM operators, sales, business development, partnerships, and growth professionals who want to build, test, and sharpen how they go to market.

​Over the course of the evening, teams will work on a real GTM challenge. That could include positioning, outbound, partnerships, landing pages, launch strategy, customer discovery, or turning attention into pipeline.

​You will have time to build, receive feedback, share what you worked on, and hear from judges who will select a winner at the end.

​The 5 GTM Tracks

​Each track is designed to be built within one evening. Every track answers the same core question: How do you find, reach, or convert customers better?

​Every team must select one primary track. Projects may touch more than one area, but teams should choose the track that best represents the main problem being solved.

​Track 1 — Outbound and Signal-Based Prospecting

​Build: A signal-triggered outbound motion. Identify an intent signal, build a targeted list, and create personalized, multi-touch sequences. You may also build an agent that sources prospects, researches accounts, or executes the outreach.

​Deliverable: A live outbound campaign with an ICP, signal, prospect list, and sequenced messaging, or an automation that sources, qualifies, and personalizes outreach at scale.

​Track 2 — Inbound and Website Conversion

​Build: Turn website traffic or inbound interest into pipeline through an interactive experience, qualification flow, or high-converting landing or launch page.

​Deliverable: A live landing or launch page, conversion experiment, qualification workflow, or on-site agent that engages visitors and books meetings.

​Track 3 — Paid and AI-Native Distribution

​Build: A paid acquisition experiment that includes ad creative, targeting, a landing experience, and measurement, or a distribution and monetization concept inside AI applications.

​Deliverable: A paid campaign concept with creative, audience, budget logic, and a measurement plan, or an AI-native advertising, distribution, or intent-based placement.

​Track 4 — Lifecycle, CRM, and Personalization

​Build: A lifecycle or CRM automation, onboarding and nurture flow, segmentation strategy, or behavior-driven personalization system.

​Deliverable: A working lifecycle flow, CRM automation, onboarding sequence, segmentation system, or personalization engine connected to sample data.

​Track 5 — Organic Content and Founder-Led Distribution

​Build: An organic content engine or founder-led distribution motion. This could include a content generation and repurposing system, a launch content kit, community campaign, partnership strategy, or founder-led sales playbook.

​Deliverable: A system that produces one week of channel-specific content, or a founder-led content, sales, community, or distribution playbook with real assets.

​Who Should Come

• ​Founders

• ​GTM operators

• ​Sales and business development professionals

• ​Partnerships and growth teams

• ​Marketers and content leaders

​Builders who want to get better at finding, reaching, and converting customers

​Competition Format

​Participants may compete in teams of up to five people.

​Teams will have a two-hour build sprint and must submit their project through the official submission form before the deadline.

​Judges will review every eligible submission and select five finalist teams to present live.

​Each finalist team will have three minutes to present and two minutes for judge questions.

​Judging

​All projects will be evaluated using the same judging criteria, regardless of the track selected.

Projects will be evaluated based on:

​Customer and Problem Clarity

​Is the target customer specific, and is the problem clear and meaningful?

​Strategy and Originality

​Is the approach thoughtful, differentiated, and appropriate for the target customer?

​Execution and Quality

​Did the team build something tangible, focused, and testable during the two-hour sprint?

​GTM Strategy and Business Impact

​Is there a realistic plan to launch, acquire customers, measure success, and create meaningful business impact?

​🏆 Prizes

​The overall winning team will receive:

• ​Year-long Simular AI subscriptions provided by Simular

• ​A 30-minute meeting with one or more participating venture capital investors, where the team can pitch either the project built during the hackathon or the startup they are currently building

​The 30-minute investor meeting gives the winning team an opportunity to present its work, receive direct feedback, and potentially begin a longer-term relationship.

​The meeting does not guarantee investment, funding, continued diligence, or any future business relationship.

​Additional awards may also be announced during the event, including recognition for the most thoughtful or effective use of Simular AI.

​Format

​5:00 PM — Check in, networking, and team formation

​5:30 PM — Welcome, sponsor introduction, tracks, rules, submission process, and judging criteria

​5:45 PM — Two-hour build sprint begins

​7:45 PM — Build sprint ends and submissions close

​7:45 PM to 8:10 PM — Judges review and score submissions

​8:10 PM — Five finalist teams announced

​8:15 PM to 8:45 PM — Finalist presentations and judge questions

​8:45 PM to 8:55 PM — Final judge deliberation

​8:55 PM — Winner and additional awards announced

​9:00 PM — Event ends

​What to Bring

• ​Laptop

• ​Charger

• ​Access to the tools and platforms you plan to use

• ​Information about your company, product, customer, or GTM challenge

• ​Any datasets or prospect lists you have permission to use

​The goal is to leave with something useful: a working project, sharper GTM thinking, clearer next steps, and new relationships with people who can help you move forward.

​Meet the Organizer — Founder Social Club

​Founder Social Club is a curated community built to eliminate the loneliness of building a startup.

​We bring founders, operators, and builders together through events, dinners, working sessions, and honest conversations.

​Real relationships. Real feedback. Real opportunities.

​This event is Sponsored by Simular AI

​Simular is an autonomous computer company.  Our flagship product, Sai, is an always-on AI coworker: a zero-setup, supercharged "Codex" running on a dedicated remote computer. Backed by the highest success rate on the OSWorld computer-use benchmark, Sai uses your computer the way you do (clicking, typing, browsing) and also writes code, calls APIs, and orchestrates tools like Claude Code, all from plain-Language instructions.

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​By registering, you acknowledge that participation is voluntary and at your own risk. Founder Social Club, its organizers, co-hosts, sponsors, and the venue are not responsible for injuries, lost items, or damages. By attending, you consent to photos and recordings being captured and used for promotional or marketing purposes. You also agree to receive event updates and invitations from Founder Social Club, co-hosts, and sponsors. Co-hosts and sponsors may follow up with you directly with resources, services, or opportunities relevant to your participation. You may unsubscribe from these communications at any time.