The EUR 8 Flat-White: How to Brand a Coffee Shop

​In this insightful and practical webinar, Creative Supply Founder Youri Sawerschel reveals what it takes to build a memorable coffee shop brand. From the name on the cup to the tone of voice on your menu, every detail matters. More than just good beans and latte art, today’s coffee brands win with clear positioning, strong storytelling, and seamless customer experience. 

​Whether you’re launching a new café, rebranding an existing one, or just curious about what sets the best apart, this session will show you how to blend strategy and creativity to brew a brand people want to pay for.

​What You’ll Gain

• ​The psychology of premium branding

• ​3 trends in F&B branding

• ​A real-world example of a coffee shop branding

• ​A live Q&A to answer your branding questions

​Who Should Attend

• ​Coffee shop owners and managers

• ​Hospitality entrepreneurs and investors

• ​Brand strategists and designers in F&B

​Speaker

​Youri Sawerschel is the Founder of Creative Supply, a branding and experience design agency present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a visiting lecturer at HEC Paris, ESSEC Business School in Paris, at EHL Hospitality Business School and at EPFL. Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from the Ecole hôtelière de Lausanne (where he also co-founded the Young Hoteliers Summit).