The Consumer Playbook Exchange for Cracked Marketers in SF

​An invite-only breakfast for founders, builders, and cracked consumer marketers who are actually in the arena - shipping campaigns, running experiments, and finding what converts in 2026.

​Main Goal: Learn something that you can actually implement the next day. Capped at 20 pax.

​No panels. No pitches. No "thought leadership." Just people who do the work, trading what's actually working right now in the consumer space.

​The format

• ​8:30 — Coffee, breakfast, warm intros

• ​9:00 — Round-robin: everyone shares one tactic, workflow, or playbook that's working right now (2–3 min each)

• ​10:00 — Open threads: dig into whatever sparked — AI workflows, organic vs. paid, creator deals, retention loops, whatever the room wants

• ​11:00 — Hard stop. Go build.

​Who should come

• ​Consumer founders running their own growth

• ​Growth/marketing leads at early-stage companies (Seed, Series A/B)

• ​Operators with a playbook worth stealing/sharing

​The one rule

​Come with something to give. Everyone shares one real, specific thing: a workflow, a channel insight, a number.

​Chatham House rules: use what you learn, don't attribute who said it.

​Hosted by Kenneth Lou & Katelyn Kim (Mito Health, YC S24) - We're building the Costco for healthcare; you can imagine there's lots to do and grow. Some strategies worked, most didn't.

​Space is deliberately small. Request an invite and tell us one thing you'd share!