The Non-Technical Founder Masterclass: Lead Engineering Like a Pro & Reclaim Your Confidence
A 60-minute live session for non-technical founders who are ready to walk into engineering meetings with clarity, confidence, and communication strategies that move the needle. Led by Hubble’s cofounder and COO, Timo Gehrke and integrated master behind the scenes across tech, engineering, automations, and more.
You’re a non-technical founder who’s making moves. You’re building the startup, hiring the right founding team (or starting it solo), and doing everything you can to keep the machine moving.
While the journey is tough, everything you’re doing at least makes sense.
Except for one key thing:
Every engineering meeting leaves you feeling stumped, misinformed, and unconfident.
Instead of walking in with intention–as a leader guiding engineering into the next phase–you feel like a guest who has to nod along and pretend you know what you’re talking about.
The less informed you are about this, the more likely you’ll make decisions that:
Ship nothing on time for months
Cost you $10,000s+ in a fraction of the time
Cripple your process (and force you behind competitors)
Destroy your product roadmap before it takes off
Dismantle your confidence as a founder
This isn’t because you’re incompetent.
It’s because you didn't have the right framework, knowledge, questions to ask, or systems in place to push back during these meetings.
In this 60-minute masterclass, you’ll learn:
How your product actually works from your engineers
How to read what your team is doing (end-to-end)
How to show up as a founder in technical conversations
How to master the right mental models from day one
How to define terms like “technical debt,” and more
How to ask for estimates/timelines without damaging trust
How to lead with language that earns respect
From explaining APIs plainly, to demystifying the frontend, backend, and beyond of a database, to navigating GitHub without the overwhelm, to running sprint meetings without losing your team’s respect, you’ll walk away with.
Free resources (for attendees only):
The Non-Technical Founder’s Internet Explainer ($$$ Value) : A pre-session glossary curated and written by Timo himself, covering the top 15 terms you must know as a founder. Includes a question form to help you think on a deeper level.
The Frontend / Backend Master Guide ($$$ Value): A post-session cheat sheet covering everything you need to know about the frontend, backend, database, and beyond. Includes a GitHub navigation guide, API glossary, key phrases to know, and more.
Get ahead of the curve, and master the technical foundations without having to learn a single line of code–or force yourself through an engineering degree.