Breakfast Briefing: Rethinking How B2B Brands Grow in the age of Influence

​Influencer marketing is no longer just for consumer brands. In B2B, its potential is enormous, and 2026 is set to be its breakout year. 

​To help you get a head start, we have put together a briefing session drawing on years of marketing experience and real-world case studies to ensure you are entirely up to speed on the most exciting and impactful marketing channel in B2B for years.  

​You’ll hear from the perspectives of agencies, creators and brands like Adobe: all set in the stunning Blake Room at The Ivy, Soho, with breakfast served.   

​What You’ll Learn 

• ​A fresh way to understand modern influence and word-of-mouth and the impact it has on a business.

• ​Practical examples of how teams at Adobe are applying this approach today.  

• ​Steps you can take to build long-term brand momentum.  

​Agenda 

• ​Welcome, breakfast and networking 

• ​How to activate, build and track B2B influence at scale with Andy Lambert, exited founder, author and product leader at Adobe. 

• ​Fireside chat with Adobe: How they are capturing market share through influencers with Kristen Sesto (Custom Influence) & Stephanie Lamb (Adobe)

• ​Open Q&A and discussion