From Startup to Sold: The Formula Behind Rows’ Exit
Most founders look at spreadsheets and see Excel. Humberto Ayres Pereira looked at the same thing and saw a product gap big enough to build a company around.
In February 2026, Rows was acquired by Superhuman. This June, we’re welcoming the Co-founder & CEO of Rows for an off-the-record conversation on how it happened.
The Inside Story
Rows was built to rethink spreadsheets for modern teams: connected, collaborative, and increasingly AI-powered. Over the years, the company built strong product conviction around making business data more usable, more automated, and more embedded into real workflows. That product direction ultimately made Rows a strategic fit for Superhuman’s expanding AI productivity platform.
In this session, Humberto will unpack the founder-side reality of building a company toward strategic relevance, including:
What it took to build a differentiated product in a category dominated by legacy tools
How they shaped the acquisition conversation: timing, leverage, and decision-making
What happens after the deal: team integration, product continuity, personal transition, and what “success” looks like once the company is no longer independent.
Come Ready to Ask
Bring the questions you want answered: exits, product positioning, and what it looks like to build a European software company that competes on its own terms.
🎟️ Paid event · Free for Founders Club members
📅 12 June · 18:00
📍 F2, Porto