Bescy NYC: Behavioral Science for Money & FinTech

​About the Speaker, Rebecca Pino:
I grew up with two financial advisors as parents, yet I still struggled to understand my own financial behavior. That realization led me to earn my MBA in finance and become a licensed financial advisor focused on money psychology and behavioral finance. While in business school, I became fascinated by one thing that keeps people stuck: inertia — the gap between knowing what to do and actually doing it. That insight became Inertia, a fintech platform designed to help people build better financial habits through behavioral insights and automation. Because real financial transformation doesn’t start with money — it starts with behavior.