🇧🇷 When Software Is No Longer the Product: The Question Every Software and IT Services Leader Must Answer Closed Roundtable
​🇧🇷 Portuguese Room - A mesa redonda e os debates serão conduzidos em português.
​https://connectingtheamericas.com/
​This session is exclusively for founder, leaders and investors of software and IT services companies.
​For Brazilian founders and executives navigating the AI transition debated in the language where nuance matters most.
​Every participant joins as a roundtable contributo not an audience. Once confirmed, you will be asked to submit your photo, name, and title to be featured on the event website alongside all participants.
​Our team will produce content after the session to extend your visibility beyond the room.
​SXSW will have thousands of sessions about AI. This is the one where you actually answer for your own company.
​Generative AI is repricing software businesses, restructuring teams, and redefining what value means when code is no longer scarce and agents replace service delivery. The decisions are no longer theoretical:
​If your product becomes a feature inside an AI workflow — what's left? If your service can be automated by an agent — what do you sell? If your moat was complexity — what happens when complexity disappears?
​On March 13, Connecting the Americas brings together 50 founders and leaders of software and IT services companies for a closed-door roundtable with no panels, no slides, and no pitches. Two rooms run simultaneously — one in Portuguese, one in English — with guided facilitation designed so everyone speaks, not just the loudest. Both groups converge for a single closing conversation.
​Adapt. Reposition. Or be replaced. Come ready to decide.
​📍 Austin, Texas · March 13, 2026 · During SXSW Week 🔗 connectingtheamericas.com