🇧🇷 When Software Is No Longer the Product: The Question Every Software and IT Services Leader Must Answer Closed Roundtable
🇧🇷 Portuguese Room - A mesa redonda e os debates serão conduzidos em português.
https://connectingtheamericas.com/
This session is exclusively for founder, leaders and investors of software and IT services companies.
For Brazilian founders and executives navigating the AI transition debated in the language where nuance matters most.
Every participant joins as a roundtable contributo not an audience. Once confirmed, you will be asked to submit your photo, name, and title to be featured on the event website alongside all participants.
Our team will produce content after the session to extend your visibility beyond the room.
SXSW will have thousands of sessions about AI. This is the one where you actually answer for your own company.
Generative AI is repricing software businesses, restructuring teams, and redefining what value means when code is no longer scarce and agents replace service delivery. The decisions are no longer theoretical:
If your product becomes a feature inside an AI workflow — what's left? If your service can be automated by an agent — what do you sell? If your moat was complexity — what happens when complexity disappears?
On March 13, Connecting the Americas brings together 50 founders and leaders of software and IT services companies for a closed-door roundtable with no panels, no slides, and no pitches. Two rooms run simultaneously — one in Portuguese, one in English — with guided facilitation designed so everyone speaks, not just the loudest. Both groups converge for a single closing conversation.
Adapt. Reposition. Or be replaced. Come ready to decide.
📍 Austin, Texas · March 13, 2026 · During SXSW Week 🔗 connectingtheamericas.com