AI Agents for Product Enrichment and Listing: Building Your E-commerce AI OS
How e-commerce teams get more products live with an AI OS
In most e-commerce teams, launching new products is slow because of the product data. Supplier files arrive in different formats, attributes are missing, descriptions are thin, and every market needs its own translation.
Product enrichment is one of the clearest places to start using AI in e-commerce. The work is repetitive and high-volume, and the results are easy to measure.
Join Tiberiu Socaci, Co-founder and CEO of Makeitfuture, for a practical session on running product enrichment with AI agents. He'll show how this works as part of an AI operating system: the agents use your company's product knowledge and follow clear rules, and your team stays in charge of what goes live.
What we'll cover
Where product data slows you down. How manual enrichment holds back launches, marketplace performance and conversion, and what it costs your team every week.
How an enrichment agent works. From supplier file to live listing: standardising data, removing duplicates, filling missing attributes, writing descriptions in your brand voice, and translating for each market.
How to keep AI from making things up. Every value linked to its source, confidence checks, and a person approving anything uncertain before it reaches your shop, PIM or marketplaces.
Implement without risk. Start with one category, run it alongside your team, measure the result, and expand category by category.
From one agent to an AI OS. What needs to be in place so the same approach can extend to pricing, marketplace listings, customer service and supplier communication.
What you'll leave with
A clear view of where your catalogue process loses time, what needs to be in place before an AI agent can take on the work, and which product category to pilot first.
Who should attend
E-commerce directors, heads of digital, COOs and operations leaders, and the people who own product data, merchandising and marketplaces. The session is for retailers, brands and distributors with growing catalogues, especially companies with 50 or more employees selling across several channels or markets.
Tuesday, 17 November 2026
14:00 CEST · 15:00 EET
Online and free
Bring your messiest product feed. Leave with a practical plan for putting AI to work on your catalogue.