Build Your Personal Brand On LinkedIn
About this session
There are 1.3 billion (!) people are on LinkedIn, yet only 1% of them actually post regularly.
That 1% is getting the recruiters, the clients, the speaking gigs, the next roles - while the rest of us scroll, like, and never post 🫠
In this session I'll share how I built my LinkedIn from scratch to 15K followers and 1.5M+ impressions a year - and how you can get started without cringing at yourself.
We'll end with how AI fits in. And let me be very clear: I will NOT teach you to let AI write your posts. AI copy is slop and everyone can smell it.
What AI is amazing at is the operating system behind your content - finding angles, organizing ideas, repurposing, planning - so the writing stays yours and the busywork doesn't.
What we'll cover
Why LinkedIn is THE place to build your brand right now (the numbers will surprise you - personal profiles get 8x the engagement of company pages)
Getting over "cringe mountain": the fear of being seen trying, and why it falls apart the second you name it
My actual posting system: comment before you post, pick your lanes, one post one thought, cadence beats brilliance
How AI makes the system behind your content easier - without writing a single post for you
You'll walk away with
A clear starting point: your lanes, your first comment, your first post
A content system that doesn't depend on motivation or inspiration
Perfect for: anyone who's been "meaning to post on LinkedIn" for months and has exactly zero posts to show for it.
About MOXIE
MOXIE is the AI club for women building big careers. Come for the AI skills or the extraordinary network - you'll find both here.
Founded by Ellie de Wit, former GM at a global fintech turned MOXIE founder and careeryap host 🎙️.