AI Pitch Jam: A Storytelling Hackathon
Presented by The Z Label
Proudly supported by AI on the Lot, and sponsored by ImagineApp and IMDA
*Participants will receive a day pass for 2nd day of ATF upon registration. Please fill in your full name during registration.
About This Event
Join us at AI Pitch Jam: A Storytelling Hackathon, a fun, hands-on session where participants will use AI tools to create a movie trailer about an unlikely duo: the Merlion and the Otter.
In teams of four, you’ll brainstorm, script, and produce a 30–60 second AI-generated trailer that sells an exciting story — one so compelling that investors would want to fund the full film!
The goal: to make learning AI fun, social, and creative, while exploring how storytelling and local culture can come alive through technology.
No experience needed — just bring your laptop and imagination.
Objectives
AI is transforming the way we create stories, ads, and branded content.
In this interactive hackathon, you’ll get an inside look at the tools, workflows, and strategies shaping the future of video content. Together, we’ll explore the AI landscape and watch a branding video come to life from script to screen — in just 20 minutes.
Then, you’ll roll up your sleeves for the hands-on session, where you’ll team up with others (or form new groups on the spot) to create your own 30-second video using cutting-edge AI tools.
Sharing of the current AI content pipeline: writing, visuals, video, audio, editing.
How to structure prompts and workflows for faster, better outputs.
What are the strategies to optimize and budget AI credits
A live demo: script, visuals, video, music, and sound design — all created in 15 minutes.
Hands-on session to create your own trailer video with mentor guidance
What to Expect
This 4-hour session blends learning, storytelling, and collaboration:
12:30 – 1:00 PM — Registration & Setup
Check in, form your teams, and get your laptops ready!
1:00 – 2:00 PM — Panel: The State of AI Content
An open conversation with local creators and US innovators exploring how AI is reshaping film, media, and storytelling — from global trends to local creativity.
2:00 – 2:15 PM — Hackathon Briefing
We’ll walk through the rules, judging criteria, and introduce the theme: “A Story Between a Merlion and an Otter.”
2:15 – 4:00 PM — Hackathon: Create Your AI Movie Trailer
Teams of four work together to bring their story to life.
4:00 – 4:30 PM — Screening, Judging & Awards
Watch all the trailers together and see which team wins! Prizes and special mentions will be awarded for creativity, storytelling, and technical flair.
Who Should Join
Filmmakers & content creators
Anyone interested in the future of storytelling
This session is capped at 30 participants, presented by The Z Label, proudly supported by AI on the Lot, and sponsored by ImagineApp and the Infocomm Media Development Authority.
About The Z Label
The Z Label is a venture studio shaping the future of media entertainment for the next generation. AI Jedi, one of the portfolio companies of The Z Label, equips the next generation of filmmakers, marketers, and founders with the skills to create cinematic content using AI.
About ImagineApp
Imagineapp is an AI platform for content creation aggregating workflows, automation, image and video models.
🇸🇬 About Infocomm Media Development Authority
The Infocomm Media Development Authority is a statutory board under the Singapore Ministry of Digital Development and Information. IMDA leads Singapore's digitalisation journey by developing a vibrant digital economy and an inclusive digital society.