Sidebar Member Led Workshop: Answer Engine Optimization (AEO) & the Future of Personal Visibility with Supriya Gupta
In a world shifting from search to answers, how we show up online is being redefined. This hands-on session introduces the fundamentals of Answer Engine Optimization (AEO)—a fast-emerging practice critical for enhancing personal and professional visibility in AI-powered experiences like ChatGPT, Perplexity, and Google SGE.
Supriya Gupta will kick off with a short tutorial to ground us in the basics of AEO, followed by a self-audit activity to assess how discoverable your digital presence is to AI engines. We’ll close with a structured group discussion on how individuals and brands can future-proof their online identity.
Speaker Bio:
Supriya Supriya is a pioneering AI executive with over 20 years of experience transforming innovative technologies into market-defining products. Her leadership journey spans tech giants and startups including IBM, Meta, BrightRoll (acquired by Yahoo). She most recently served as VP/GM at Credit Karma (acquired by Intuit), where she redefined AI-powered personalization to simplify consumer finance, and spearheaded the development of a groundbreaking AI-native Financial Assistant serving millions monthly.
Drawing from her experience scaling AI products and teams, Supriya advises founders and executives on how to use AI to build better products and organizations. Her approach combines expertise in data science with strategic & empathetic leadership practices. She has helped numerous startups and Fortune 500 companies accelerate their AI initiatives, consistently delivering faster time to market while ensuring AI applications remain intuitive, valuable, and sustainable.
A frequent speaker at industry conferences and events, Supriya holds an MBA from The Wharton School at the University of Pennsylvania and a Master's in Engineering from the University of Illinois.