Online Webinar by Gingo Foundation
Funding the Future of Greener Cities 🌱
Cities across the region have set ambitious greening and sustainability commitments. Delivering these ambitions at scale, however, requires more than public funding—it requires new models of collaboration.
At the same time, corporations are looking for credible and measurable ways to deploy their CSR and ESG investments.
What if we could connect the two? In the next edition of the Gingo Open Webinar Series, we are joined by Nisreen Shadad—an award-winning sustainability and innovation leader with more than 10 years of experience advancing ESG, net-zero initiatives and digital transformation.
Together, we will explore how MRV—Measurement, Reporting and Verification—can bridge municipal greening priorities and private-sector investment.
The webinar will examine how municipalities can:
🌱 Mobilize private-sector funding to complement public investment
🤝 Build structured B2B2G partnerships around shared sustainability goals
📊 Measure and verify environmental impact at the individual tree and project level
💚 Offer companies tangible ESG contributions they can see, track and report
🏙️ Scale urban greening initiatives through collaboration between government, business and communities
The question is no longer only:
“How do we plant more trees?”
It is also:
“How do we build the partnerships, measurement systems and investment models needed to create greener cities at scale?”
📅 Date: 15 September
⏰ Time: 16:00 KSA time (GMT +3)
📍 Online
Gingo Open Webinar Series: Open conversations shaping stronger innovation ecosystems