Fireside: How Female Founders Are Raising £150K–£750K from Crowdfunding
Your raise doesn't have to start with a VC cold pitch.
It can start with the people already in your corner. 💜
🎉 PitchSlap x Crowdcube — Our First Live Event
We're doing something we've never done before — and you're invited.
Join PitchSlap and Crowdcube for an evening of honest stories, real numbers, and the crowdfunding conversation most founders never get access to.
A female founder who raised £400K+ from the crowd is sitting down with us. So is Crowdcube's VP of Investment — the person who's seen hundreds of campaigns win, stall, and everything in between.
No slides packed with theory. No glossy pitch decks.
Just the real playbook, straight from Founder & Executives who've lived it.
👥 Who Is This For?
This is built for female founders who are done waiting for cold email reply that's not coming.
You're running a revenue-generating business and thinking about your next or first raise
You've got a community, customer base or loyal following.
You're a D2C or community-driven founder who wants customers, not just suits, on your cap table
You've looked at Crowdcube or Seedrs and thought "How could that be me?"
You want the honest picture before you commit to anything
If that's you — this seat has your name on it.
✨ Spots are limited.
What We're Getting Into
What equity crowdfunding actually looks like — timeline, prep, reality check
How our guest raised £400K+: the strategy, the community play and much more
What Crowdcube's VP of Investment looks for when a campaign lands in her inbox
Why some campaigns overfund in 48 hours and others flatline on day one
Whether your business is crowd-ready or what needs to happen first
Open Q&A — bring your real questions, get straight answers
🎤 Programme
6:30pm — Doors open (virtual welcome + chat)
6:50pm — Fireside Chat: Our founder guest unpacks her £400K+ raise.
7:15pm — In Conversation: Crowdcube's VP of Investment on what the platform looks for
7:25pm — Open Q&A: audience questions, real answers
7:45pm — Wrap + what's next
This is a virtual event. Your joining link will be sent on registration.
🎙️ Speakers
Toyosi Sanusi — Crowdfunding Strategist, Founder of PitchSlap
Toyosi helps community-driven and bricks-and-mortar founders raise £150K–£750K through equity crowdfunding. She built PitchSlap with over 300+ Founders on one belief: Female Founders are being overlooked not because of their businesses — but because nobody helped them build the right story, timing, and community behind their raise. She's on a mission to change that.
Roberta Morelli Pedersoli — Co-Founder, CEO Fluum
Robi is the Co-Founder and CEO of Fluum, an AI-powered matching engine that helps founders and B2B sales teams get warm introductions to decision-makers at scale. Before founding Fluum, she spent over 5 years in derivatives trading at Morgan Stanley. Through building Fluum, Robi has grown a strong personal brand and network across the B2B sales and founder community. In the last 60 days, Fluum has scaled to thousands of sign-ups and 25+ enterprise pilots. The company raised $400K from customers and angels also thanks to crowdfunding.
Olivia Keyter — VP of Investment, Crowdcube
After a period working as a corporate lawyer specialising in Ventrure Capital and M&A, Olivia joined Crowdcube 4+ years ago as a legal counsel. Passionate about working with businesses across all sectors at all stages of their funding journey, as her role has progressed she has always been keen to retain a client facing position, working with directly with founders to realise their funding goals.
🤝 Powered By: Crowdcube
This event is proudly supported by Crowdcube — Europe's leading equity crowdfunding platform.
Crowdcube is Europe's largest private market investment platform. Whether you're executing a primary raise or offering secondary liquidity, Crowdcube gives you one simple, regulated platform to raise the funds you need. We’ve delivered 28 of Europe’s top 30 equity crowdfunding rounds. We've also facilitated over £75m of secondaries on the buy and sell side to date, with over £38m of that happening in 2025, highlighting the important growth of liquidity in private markets for founders, early investors and employees.
Registration
Once you register, you'll receive your joining link within 24 hours. Keep an eye on your inbox — and make sure PitchSlap doesn't land in spam
🚀 Not a PitchSlap Member Yet?
PitchSlap members get access to:
– Exclusive founder events and live training sessions
– Early access to crowdfunding resources, templates and toolkits
– Real campaign breakdowns (what worked, what flopped, what to steal)
– Direct access to Toyosi and the PitchSlap community
– First dibs on free strategy calls when they open
We're building the go-to community for founders who raise differently.
❤️ Join the community: https://pitchslapblog.com/
📲 Follow us on LinkedIn @PitchSlap for updates, campaign breakdowns and founder stories.