Building a Resilient Fractional Practice
Join Launch by Lunch founders Stephan Smith and Karen Kelly for a hands-on session on how to build and sustain an economically resilient fractional business in today’s fast-changing market.
Stephan brings years of experience as a fractional CTO and AI strategist, helping early-stage companies scale efficiently, find product clarity, and systemize success without heavy overhead. He’s helped dozens of founders build smarter, not harder - using structure, automation, and intentional design to create businesses that last.
Karen is a former 7-figure small business founder and master story-teller who spent over a decade growing one of Boston’s most successful boutique brands - transforming a commodity product into a luxury experience through a well-honed discovery process, relationship-building, and customer experience. In 2017, she published her own in-person sales blueprint, and became a sought-after industry mentor and media speaker at the national level.
Together, they’ll show you how to turn your expertise into a sustainable, scalable practice — one built on Referrals, Reputation, and Repeat Work that protect your time and energy.
Who it’s for: Fractional CTOs/CMOs/COOs/CPOs, advisors, and independent experts who want a more predictable, premium practice.
In this class, you’ll learn:
Position: Craft a clear niche and value promise founders instantly understand.
Productize: Package services and outcomes with scope, pricing, and delivery frameworks.
Pipeline: Build a repeatable GTM engine using warm outreach, partner loops, and lightweight content.
Operations: Design systems for onboarding, delivery, and referrals using no‑code and AI.
Proof: Create case studies and social proof that convert.
DATES: This is a 5 week accelerator that runs on Mondays from 11AM EST - 12PM EST, on November 3rd, 10th, 17th, 24th and Dec 1st.
Classes will be recorded and available for registered attendees.
Preview the syllabus outline here.
Be ready to fly in 2026. Walk away with real examples, practical frameworks, and the confidence to build a fractional business that lasts.