Lunch & Learn - Branding & Marketing 101
Founder Skills: Branding & Marketing 101 — with Beer Pilon
Ever been told the fix for your marketing is "just post more"? This Lunch & Learn is for anyone who suspected that was nonsense — and wants to know what actually works.
Beer Pilon is a Fractional CMO with close to 15 years of experience across Apple, Nike, Rabobank, Hertz and ahm Health Insurance, backed by 5 industry awards (Effie, Esprit, AMMA). He now helps founders build brand and marketing strategy without a full-time hire or a million-dollar budget.
In this live, interactive session you'll learn:
Why "how much should I post?" is the wrong first question — and what to ask instead
The difference between strategy and tactics (and why almost every founder mixes them up)
How to build a brand and go-to-market plan with zero budget and zero followers
You'll leave with the first rough draft of your own brand, audience and marketing thinking, mapped live during the session.
🎁 One attendee will win a free professional deliverable — a brand, audience or marketing strategy built by Beer, normally worth thousands. How you win? That stays secret until the room finds out together.
Whether you're a solo consultant tired of being seen as "just a freelancer," a startup moving beyond founder-led sales, or a team trying to keep your brand consistent as you scale — this session is built for you.
📍 Level 1, Studio & Boardroom, Stone & Chalk 121 King Street,
🕐 1 PM - 2:30 PM
🥪 Lunch provided