How Organizations Use Business Intelligence to Drive Growth and Strategy
Overview
Business Intelligence is no longer just about building dashboards—it's about helping organizations make smarter, faster business decisions.
In this practical masterclass, participants will experience how Business Intelligence professionals approach real business challenges by turning raw data into actionable insights that drive growth and strategy.
Using a live business case study, the facilitator will demonstrate how to define business problems, identify meaningful KPIs, model data, and design dashboards that answer executive questions.
This session is designed to give attendees a practical taste of the Applied Business Intelligence programme, showcasing the hands-on learning approach, real-world business scenarios, and problem-solving mindset they will develop throughout the course.
The session will conclude with a live Q&A where participants can ask technical questions about the demonstration, the programme, and careers in Business Intelligence.
Target Audience
Data Analysts and Reporting Analysts
Business Analysts
Professionals working with Excel or Power BI
IT and Cloud professionals looking to build BI skills
Professionals interested in transitioning into Business Intelligence
Anyone curious about how organizations use BI to make strategic decisions
Expected Outcomes
By the end of the session, participants will:
Understand how Business Intelligence creates business value beyond reporting.
See how real BI solutions are designed using practical business scenarios.
Learn how KPIs, data models, and dashboards work together to support executive decision-making.
Experience the practical teaching approach used throughout the Applied Business Intelligence programme.
Gain clarity on whether the programme aligns with their career goals.