Your product is ready. Your go-to-market isn't.

​Every B2B founder or sales leader wants the same thing: to consistently meet targets, and know why it's working (or not).

​But last quarter you might have hit your target. This quarter you didn't. And nobody can say exactly why.

​Meanwhile:

• ​Most of the results hang on you personally, or two or three top performers

• ​Playbooks aren't clear, or don't exist (be honest)

• ​Your CRM isn't used the way it's supposed to be

• ​Every LinkedIn guru claims they can fix your pipeline, your outbound, or your forecasting with a snap of the fingers

​In short: do you actually have a setup that will get you to the next stage?

​Sounds familiar?

​If this is your day to day, come join us. Scaler Company and Gradient, with the Breaking Barriers program of the AI Coalition for the Netherlands (AIC4NL, http://www.aic4nl.nl/breakingbarriers), are hosting an afternoon for AI & B2B tech founders and commercial leaders scaling sales sustainably and predictably.

​What you get:

• ​Interaction. You bring your own challenges to the table, and work it out live with fellow founders, supported by specialists in the field

• ​Peers. 25 to 40 people, the kind of conversation you don't get on LinkedIn

• ​Inspiration session: the system to overcome your growth ceiling, and what it takes to get your team to run it

• ​Relevance. What's actually working right now, AI included, from experts running and building it every day of the week

​Wednesday, October 28, 2026, 13:00 to 18:00, drinks from 16:45, B Amsterdam

​For founders, heads of and VPs of Sales, Growth, or Marketing at B2B tech companies (preferably AI), 5 to 150 employees (we'll make sure you're at a table with people having similar experience. Group sizes can therefore be mixed, depending on the experience level of the attendees).