Strategic Narrative: Old Game, New Game Deep Dive
Make Change Feel Urgent, Obvious, and Inevitable
In this focused deep dive, Frank Schneider will help you master the “Old Game vs New Game” narrative structure—the storytelling tool that makes change feel unavoidable. You’ll learn how to frame your market shift in a way that creates urgency, positions your solution as the natural choice, and makes your buyers feel they can’t afford to stay in the “old game” any longer.
What founders will learn:
• How to define and contrast the “old game” and the “new game” in your market
• Language patterns that make change feel urgent and non-optional
• Integrating the Old/New framework into pitches, sales conversations, and content
• Avoiding common pitfalls that weaken your story’s impact
• How to test the framework with real buyers and refine it for maximum pull
About Frank Schneider:
Frank is a seasoned founder, advisor, and go-to-market strategist. He built and exited Speakeasy AI (acquired by Verint), raised capital, secured a patent, closed F500 deals, and now supports startups as an executive at Verint and advisor at PeakSpan Ventures. His approach blends practical storytelling with GTM precision to help founders move fast, stay focused, and scale with clarity.