Fireside Chat: How to get a year's worth of marketing content from one event
Hybrid event: In Person at Thinkspace Seattle or online at: meet.google.com/xyq-nvwj-suw
You hosted or were at an event. A photo dump on LinkedIn, a thank-you email, and done.
Most people leave a lot of marketing content on the table.
Molly Klein puts the question plainly: how can I capitalize on events for marketing content?
She has spent decades in marketing and runs Perk Events, a full-spectrum events firm covering strategy, marketing, planning, and execution. She is joining us for a fireside chat on: turning one event into marketing content that lasts you the year.
What we will get into
Why audiences have gone numb to digital marketing, and why the room is the one channel still cutting through
What to capture, and who is responsible for capturing it. This is a plan you make before the event, not a scramble afterward
How one night becomes months of marketing across social, email, sales collateral, and your site, and how a year of events becomes an engine instead of a calendar
Where AI genuinely helps here, and where it makes your content sound like everyone else's
What sponsors are actually buying now.
Audience Q&A
Who this is for
Marketing leads and heads of marketing.
Founders who host and are tired of the post-event drop-off.
Event and community managers who want the work to count for more than one night.
Agenda
6:00 Doors, drinks, networking
6:30 Fireside chat with Molly Klein
7:15 Audience Q&A
7:30 Open networking
8:00 Close
Drinks and Food provided. Space is capped, so RSVP early.
About Molly
Molly Klein is CEO of Perk Events, a Seattle firm handling event strategy, marketing, planning, and execution. Twenty years in marketing, with events as the channel she keeps coming back to. She is a vocal champion of women founders, works with UW Foster School of Business, and joined our GTM Day panel in July on using events as a go-to-market channel. This session is the half of that conversation we ran out of time for.
About Skillsheet
Skillsheet's event intelligence platform helps you bring your buyer to your events, engage them and close deals.
We brought 818 RSVPs to GTM Day during Seattle Tech Week.
Let us show you how you can build your pipeline with events. We'll even bring drinks to your event.
Click here to host your first event!