Beyond Borders: Reinventing PR for a Global, Digital-First Era

​In this session Paula from C8 will challenge outdated assumptions about needing local teams in every region.

​In a digital‑first world, smart, centralised PR can take your story anywhere, amplifying reach, stretching budgets, and making every piece of content work harder across borders.

​Join us to explore how global PR really works now, and how to make it work for you.