The GTM Playbook for Healthtech Startups
Presented by SURGE Growth Partners & in5 Community
📅 Date: 25 June 2026
⏰ Time: 3:00 PM – 5:00 PM
📍 Location: in5 Tech, Conference Hall
🚀 About the Session
Most Health Tech startups don’t fail because of a weak product they struggle because of a go-to-market problem.
Entering the GCC healthcare market is complex. The person evaluating your solution, the one controlling budget, and the one signing contracts are often different stakeholders with competing priorities.
In this practical workshop, SURGE Growth Partners will break down how health tech founders can navigate this landscape and build a go-to-market strategy that actually converts into enterprise traction.
🔍 What You’ll Learn
How to position your solution for both clinical and commercial stakeholders
Building regulatory-aware strategies across MOHAP, DHA, and RIYATI
Leveraging KOLs and clinical champions to accelerate adoption
How to structure the right partnerships and distribution channels
Managing enterprise sales cycles across hospitals, insurers, and government entities
🧩 About SURGE Growth Partners
SURGE Growth Partners is an execution-focused healthcare advisory firm working across the GCC, India, and Africa. The team supports health tech companies from market entry to scaled commercial growth, bridging the gap between strategy and real-world results.
✅ Who Should Attend:
Health tech founders, startups entering the GCC market, and teams looking to scale enterprise partnerships in healthcare.