How JTBD plus Linkedin visibility created Founder-Led Pipeline

​John Gusiff teaches Jobs-to-be-Done research at Maven. His course, "Five Business Decisions Powered by Jobs-to-be-Done Research," is the playbook for how research informs the moments that actually matter in B2B.

​This Wednesday, John and Oleg (founder of Extrovert) are running a live session on how JTBD plus LinkedIn visibility create founder-led pipeline.

​The framing: cold outbound is losing power. The buying journey starts long before a reply. JTBD research surfaces the moments when your ICP is actually struggling, and LinkedIn is where you show up before a competitor does.

​Part 1. The 5 research-informed founder-led sales decisions: John walks through how JTBD reshapes what to post, who to engage with, what to comment on, what DM to send, and what conversation to start.

​Part 2. How Extrovert operationalizes it: Oleg shows how the system runs as a daily workflow. Surfacing the right posts to engage with, the right people to start conversations with, the right DMs to send.

​What we'll cover:

​→ The 5 sales decisions JTBD research changes (and how to make each one) → The hidden buying journey that happens before a reply → How to spot struggling-moments inside your ICP's LinkedIn activity → What to post when timing matters more than targeting → Who to engage, what to comment, what DM to send → Live: how Extrovert runs this as a daily workflow

​Who's it for:

​→ Founders running their own sales who are done with cold outbound → Lean GTM teams running ABM without SDRs → Operators selling high-ticket B2B with long cycles

​Can't make it live? Register anyway. Recording goes to everyone who RSVPs.