DevGTM leadership mixer by Unifold
About event
15 October
5 30 pm – 7 30 pm
Palo Alto, exact venue to follow
20 members only
GTM leaders (CROs, CMOs, VP Sales/Marketing, Heads of Growth & DevRel) at developer-tools, PLG and API-first companies
Outcome: Leave with a sharper playbook on how to earn a place on a developer's shortlist, turn free adopters into company-wide revenue, and prove what community and DevRel actually drive.
The premise
Most go-to-market playbooks were built for a buyer who takes a sales call. The developer buyer doesn't. Three things have shifted underneath us.
Developers evaluate tools by trying them and asking someone they trust. They shape what their company buys but rarely answer the sales call chasing the budget.
Bottom-up motion. Land one developer with a free account and expand to whole company. AI has made that curve faster than anything we've seen and the best dev tools now reach real scale before hiring their first enterprise sales rep.
Your best growth signals, like people helping others in your community, happen before they hit your CRM, so they're hard to prove and first to get cut..
A starting point for the evening, not a conclusion.
Discuss one thing you did right and one thing you would like to improve.
Discussion flow
How developers actually find and choose you and what earns their trust before any sales touch.
Turning a single free adopter into company-wide subscription.
Spotting the community and usage signals that predict revenue.
Everyone can generate pipeline now. Far fewer can tell you where it came from. So what actually counts?