SYDNEY | Founder Stories: Yana Beda, Beda Software (healthcare) | KANGARU Talk at Canva
This one's for anyone looking to break into a market that wasn't built for outsiders.
Join us as we meet healthcare entrepreneur Yana Beda, co-founder of Beda Software (https://beda.software/). Her team has spent over a decade building in digital health, and they just came through one of the biggest pivots.
Yana started by solving healthcare digitization in Russia. From there, the company grew into the global digital health market, later opening offices in Montenegro, the UAE, and Australia. Entering the Australian market, Yana found it plays by completely different rules.
🔥 Here's a bit of what Yana will share:
• what happened in 2022–23 when their old sales channels dried up overnight
• how they turned a consulting company into a product company
• why a full year of engaging with the professional community came before it turned into an actual sales channel
• why "product-market fit" in healthcare has nothing to do with how good your product is, and everything to do with fitting Australia's healthcare procurement framework
• why you can't walk into the Australian market with a fully-featured product meant to replace the legacy systems already in place
• how they found a way to embed their product into the existing ecosystem instead
Join us to learn what actually works in mature, highly structured markets, and how to build your way in!
Come with the questions and stay curious!
💬 Open Q&A
🤝 Networking
📍 Location: Canva Space (Sydney, 110 Kippax St, Surry Hills)
🗓 Date: July 20 (Monday)
⏰ Time: 18:00
💬 Language: THIS EVENT WILL BE HELD IN RUSSIAN. Prefer an English-speaking event? Let us know here and we’ll notify you about the next one.