[AI x Growth Workshop] Prompt Tracking is Bullsh*t. What 10,000 Hours of AEO Taught Us.

​Prompt tracking is mostly BS. You still need a number to show your CEO.

​You also need a plan for getting buyers to find you, trust you, and choose you.

​I’ve spent 15 years building organic growth engines at companies like IBM, HP, Scale AI, and Deepgram.

​Over the last two years at GrowthX, we’ve worked with 100 of the world’s most influential brands, including Ramp, Lovable, Vercel and SentinelOne, figuring out how to do this with AI.

​Now I’m sharing the playbooks behind that work in this live workshop.

​What we’ll cover

​Our goal: help you build a system for becoming the best answer to the questions that shape buyer decisions.

• ​Map Your Question Universe: Find the questions that shape how your buyers and their agents learn, form opinions, and make recommendations.

• ​Build Your Website’s Truth Layer: Put your expertise, product knowledge, and evidence where buyers and agents can find it.

• ​Make the Right Content Decisions: Know what to create, improve, consolidate, or retire.

• ​Expand Your Sphere of Influence: Connect what you control on your website to what you distribute and the trust you earn.

• ​Put AI to Work: Walk through research, briefs, content production, and expert review. Save what you learn for the next round.

• ​Measure Without Chasing Scores: Understand what prompt tests can tell you, where they fall short, and which signals you can act on.

​See the playbooks in practice

• ​A buyer-question map connecting demand, intent, and content gaps

• ​A content brief showing the research and questions behind an article

• ​A measurement approach covering brand presence, citations, and perception

​You can apply the approach with the tools you already use. You don’t need to be a GrowthX customer.

​15 years of organic growth playbooks. Two years figuring out AI with 100 leading brands.

​With Marcel Santilli, co-founder and CEO of GrowthX AI. Former CMO at Scale AI and Deepgram.