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[AI x Growth Workshop] Prompt Tracking is Bullsh*t. What 10,000 Hours of AI Visibility Taught Us.
Your visibility score went up. Your traffic didn't.
Prompt tracking was a reasonable first move. Build a list of prompts, get a score, watch it move. The problem is that the score moves on its own. Ask the same question twice and the answer comes back different. It can tell you that you dropped. It can't tell you why, or which page caused it, or what to go fix.
Your buyers don’t think in prompts. They have something to figure out and they ask it however makes sense that day. The wording keeps changing. The question doesn't. Map the questions that matter in your market and the picture gets clear fast:
Where you already answer well,
Where a competitor answers better,
Where nobody in the category answers at all.
That map is something you own and compound. A score is just something you watch.
Marcel is walking through the five lessons that came out of two years running client organic growth systems for companies like Vercel, SentinelOne and Webflow, and the playbook we built from them. Hundreds of live content systems, tens of thousands of pages under management, 2.6 million AI responses recorded.
You'll leave with:
→ Why ChatGPT, Perplexity and Google's AI answers each reward different things
→ Which buyer questions earn citations, and which ones don't
→ Why publishing more loses to ranking better, and the page count that changes your odds
→ How to measure patterns instead of single days. 59% of what we saw cited appeared on exactly one of the days we looked
→ How to go from one buyer question, to the page that answers it, to the result that tells you what to do next
Prompt tracking is bullsh*t. Don't just track the answer. Become the answer.
Leading it: Marcel Santilli, CEO and Co-Founder of GrowthX AI. 15+ years building growth engines, from growth operator to CMO to founder, across Deepgram, Scale, ServiceTitan, HashiCorp, HP and IBM. He gave the short version of this on stage at HubSpot's UNBOUND. This is the full one, with the playbook!
Virtual. Free. Can’t make it the day-of? Register to access the replay!