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[AI x Growth Workshop] How to Go From 2-Hour Edits to 20-Minute Reviews
Context engineering is the foundation every GrowthX system runs on. Ramp. Lovable. Webflow. Vercel. Every one of those accounts is built on the same layer most marketing teams have never actually had the time to build.
Without it, every brief starts from zero. The model pulls from its training data and produces output that sounds like it could belong to any of your competitors. (Probably because it could.) Teams spend 2+ hours editing something that should take 20 minutes. We've seen this across hundreds of briefs.
The fix is a structured context pack. 800 words, four layers, specific targets for each one. We've measured the difference: editing time, first-draft usability, output consistency across the team.
Marcel has been teaching this framework inside rooms companies pay $10k to $60k a month to be in. August 6th is when he shares it publicly for the first time.
What you'll walk away with
The four-layer context pack structure, with specific effectiveness targets for each layer
Three extraction methods for building context from what you already have
The 4-week protocol for validating your context is working, with diagnostic criteria for when output breaks
A three-tier context library (foundation pack, archetype packs, topic packs) you can start building the same week
What we'll cover
🧩 The context gap — Why the same prompt produces wildly different results across teams, and what's missing when output could have been written for anyone.
🔍 Extraction methods — Three ways to pull context from what already exists: reverse-engineer your best pieces for structure, voice, and depth.
🏗️ The four-layer architecture — Foundational context (positioning, ICP, brand voice).
📊 Measuring effectiveness — Four metrics, specific targets, a 4-week protocol to lock in v1 and know whether it's working.
📚 The context library — Foundation, archetype, and topic packs. How your team assembles from them on every brief.
Who this is for
Marketing operators and content leads at B2B companies using AI in their workflows and spending 2+ hours editing output that should take 20 minutes.
August 6. Virtual. Free. Everyone who registers gets the full replay.