International PR Fika: From Germany to the USA — How Nordic Tech Brands Actually Get Covered in Top News Outlets
International PR Fika: From Germany to the USA
Want to be in The New York Times, Vogue, TechCrunch, The Economist, or Handelsblatt but have no idea where to start? As an American based in Europe, I'm the founder of PR agency Address and Co., with over 18 years of PR experience across the USA, Europe, and Saudi Arabia. From tech news in Sifted to funding news in PhocusWire, we will go over how Nordic tech brands actually get covered abroad.
Most Nordic founders treat international press as an event. You announce, you hope, and then nothing happens — and nobody tells you why.
It isn't an event. It's a market-entry function, and the reason your Series A announcement didn't get picked up - it was written for a Stockholm reader.
Coffee, kanelbullar, and an honest hour on what actually moves International media (America, Germany, Italy, Spain, France). what makes a journalist care about a company they've never heard of, the things founders lead with that guarantee silence, and what you can do yourself this month without hiring anyone.
Agenda:
What is PR and how is it different from advertising
The biggest difference in how to get PR in Europe vs. USA
Top ways to secure press in each market (3 types: funding news, product launch, market entry, no news, but want ongoing press)
Live deep dive and a recommendation: three attendees can share their last press release, their About page, or the pitch a journalist ignored, and I'll give you on-the-spot advice and a rec
Who is this for:
Marketers/CMOs/PRs who are genuinely interested in international PR or actively do PR but need more advice
Founders who want to learn what PR actually is and whether it move sales
Founders/execs who are looking for an international fractional PR partner, whether it's an hour a month or 20 hours a week
I welcome questions, past key learnings, hestitation discussions and all myths about PR.
LinkedIn here: Elaine Azlin: elaine-azlin-b137235a
This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.