A Beginner’s Guide to Go-To-Market - Jessica Ly
Go-To-Market (GTM) can feel confusing, overwhelming, and it can be hard to know where to start. This beginner-friendly course breaks it down into simple, practical steps, so you walk away knowing what GTM actually is and how to turn what you've learned into clear, actionable next steps.
Whether you're brand new to GTM or have picked up bits and pieces along the way, this session is designed to meet you where you are with insights you can actually use.
By the end, you'll have a worksheet with exercises from each module, completed during the session and ready to use the moment you leave.
What we'll cover:
Understand who your customer really is
Draft an early positioning statement that makes your idea click for others
Learn which channels are actually worth your time
Walk away with something concrete you can act on
Your Host: Jessica Ly
I believe that good ideas deserve to find their way into the real world.
With a background spanning web design, product & UX research operations, and now driving growth & go-to-market strategy in B2B SaaS, I bring a cross-functional perspective to the GTM conversation. I’ve partnered with everyone from individual contributors to senior leadership, helping teams map customer journeys, run data-driven growth experiments, and execute campaign launches that lead to meaningful outcomes. I enjoy mentoring others and simplifying complex ideas.
After years in the corporate world, I wanted to bring those same lessons to people building beyond it.
This beginner's go-to-market course is my way of doing exactly that, sharing insights with anyone who dares to dream and build something.