GTM Week Berlin | Workshop: Build Your Company GTM Brain
Every AI tool in your company is only as good as what it knows about your company. Most of them know almost nothing: not your ICP, not your offer, not why you win deals.
In this workshop you build a GTM brain: your company's context, memory and key accounts in one place that your agents can query and your team can build on.
Six hours, on your own company. You leave with a working brain, not a diagram.
About
Friday at GTM Tech Week Berlin is for building. While the hackathon runs across town, this workshop goes deep on the foundation every AI-powered GTM team needs. Organized in collaboration with Cognee and hosted at their Berlin office.
A GTM brain makes your company queryable. Customer history, decisions and follow-ups stop living in five tools and three people's heads, and become something your AI agent (Codex / ChatGPT Work, Claude Code) checks before every task.
It works in three layers: context (your strategy, ICP, offer and rules), memory (a dated record of decisions, evidence and open questions) and entities (the people, companies and products that evidence is about). On top of it you run workflows that save what they learn back into the brain. Context, memory, action.
We build it with an open-source company brain for GTM teams. Short input, then hands-on work on your own company, so you leave with your own brain running.
Strictly limited to 50 seats.
Agenda
Before the workshop – Pre-workshop materials sent to you a few days before, so you arrive prepared and we start at full speed.
10:00 Welcome – Goals for the day and what a GTM brain is (and isn't).
10:15 Build your company brain – Krzysztof Pawlak & Artur Wala (GTM Tech Week). Context, memory and entities: structuring what your company knows so AI can use it.
12:15 Lunch – Food and conversations with the speakers.
13:00 Connect your GTM data – With Cognee. Documents, CRM, call notes and customer evidence connected into one brain.
14:30 Run workflows on the brain – Account briefs, daily priorities and follow-ups that use your brain instead of generic prompts.
15:45 Wrap-up – Saving decisions and outcomes, so the brain gets smarter after today.
Speakers
Krzysztof Pawlak (GTM Tech Week) – Company brain & GTM systems
Artur Wala (GTM Tech Week) – GTM engineering & workflows
Cognee – Connecting GTM data
Speaker – Coming soon
What you leave with
Your company brain v1 – Context, ICP, offer and key accounts structured for AI.
Connected GTM data – Your key sources linked into one place.
Working workflows – Pre-call account briefs, priorities and follow-ups running on top of the brain.
A memory loop – Decisions and outcomes saved, so the next task starts from what the team already knows.
Who is this for?
Founders, GTM / Revenue / Sales / Growth roles, RevOps and GTM engineers who want AI to work with real company context instead of guessing. Bring your laptop and access to the documents and data that describe your business.
Tickets
297 EUR net, lunch and coffee included. Strictly limited to 50 seats. Included in the Full Week Pass.