GTM World Tour · Amsterdam
Sixty of the best revenue operators in Amsterdam, in one room for one night. We build working GTM automations live on stage with the actual tools, and everything the first two cities learned comes with us.
That's night three of the GTM World Tour, and the third night in a row. Ten cities in one month, Berlin to San Francisco. Nothing gets streamed or recorded, so you're either in the room or you missed it.
Why this tour exists: last year 78% of sales teams missed quota. Everyone has the same AI now, and the same data vendors, so neither one is your edge. What you know about your market is. The difference is the machine, not the effort. So we're building that machine live, one part per city, and Amsterdam gets part three: the context layer.
The night
The 15-minute build. Context is the moat, AI is the commodity: writing your ICP, your value props and the customers you refuse as one living file your team and your models both read
The live build. The context layer built live: your ICP, your value props and the customers worth walking away from, in one file your team and your models both read
Notes from the road. What the cities before this one did differently, the plays that actually worked in the room, and where this city lands against them
Founder fireside. A Amsterdam founder on what actually built their pipeline, and what didn't
GTM roundtables. Six to eight people a table, an operator running each one, and you're seated by the problem you named on your application. Tonight: an ICP that survives a quarter · product-led to enterprise without breaking either · giving AI something worth reading
Food, drinks and 60 people worth the conversation.
Doors at 18:00, done by 22:00. The venue, the full running order and who is on stage go to accepted guests only, and not before we're ready. That part is deliberate.
You'll go home with the 2026 GTM framework to run on your own funnel, at least one play you can ship the same week, and the GTM Manifesto.
GTM RED
Every guest gets a community seat in GTM RED, the global community we're launching with this tour. Inside: the plays and automations that actually work, shared by operators worldwide, everything built on stage in all ten cities, and tool deals we're negotiating with the vendors. You can't buy in and there's no application from outside. You sit in one of the ten rooms, or you wait for year two.
Who should come: founders, CEOs and revenue leaders at B2B companies with more than 30 employees. If you'd rather rebuild your machine than hire three more people to run the old one, this is your room.
Hosted by Roman Hipp (BetterContact) and Nicolas Schell (Scalantec).
Partners across the tour include Clay, HubSpot, Gong, Hexa, Make, Zapmail and HeyReach, with more announced soon.
Applying takes a minute, we reply within 48 hours, and once the 60 seats are gone, they're gone.