GTM World Tour · Barcelona
Sixty of the best revenue operators in Barcelona, in one room for one night. We build working GTM automations live on stage with the actual tools, and six European rooms of plays come with us.
That's stop seven, the last European night before the tour crosses the Atlantic. Ten cities in one month, Berlin to San Francisco. Nothing gets streamed or recorded, so you're either in the room or you missed it.
Why this tour exists: last year 78% of sales teams missed quota, plenty of them running an inbound team and an outbound team that never speak. Your buyers don't know or care which of your funnels they're in. The difference is the machine, not the effort. So we're building that machine live, one part per city, and Barcelona gets part seven: one funnel instead of two.
The night
The 15-minute build. One funnel, not two: how content, signals and outbound compound instead of competing, and where the handover between them drops people
The live build. One funnel built live out of two: content feeding the signals, outbound closing the loop, wired up in the room
Notes from the road. What the cities before this one did differently, the plays that actually worked in the room, and where this city lands against them
Founder fireside. A Barcelona founder on what actually built their pipeline, and what didn't
GTM roundtables. Six to eight people a table, an operator running each one, and you're seated by the problem you named on your application. Tonight: making inbound and outbound one team · content as a signal engine · selling across Southern Europe
Food, drinks and 60 people worth the conversation.
Doors at 18:00, done by 22:00. The venue, the full running order and who is on stage go to accepted guests only, and not before we're ready. That part is deliberate.
You'll go home with the 2026 GTM framework to run on your own funnel, at least one play you can ship the same week, and the GTM Manifesto.
GTM RED
Every guest gets a community seat in GTM RED, the global community we're launching with this tour. Inside: the plays and automations that actually work, shared by operators worldwide, everything built on stage in all ten cities, and tool deals we're negotiating with the vendors. You can't buy in and there's no application from outside. You sit in one of the ten rooms, or you wait for year two.
Who should come: founders, CEOs and revenue leaders at B2B companies with more than 30 employees. If you'd rather rebuild your machine than hire three more people to run the old one, this is your room.
Hosted by Roman Hipp (BetterContact) and Nicolas Schell (Scalantec).
Partners across the tour include Clay, HubSpot, Gong, Hexa, Make, Zapmail and HeyReach, with more announced soon.
Applying takes a minute, we reply within 48 hours, and once the 60 seats are gone, they're gone.