Events as a Go-To-Market: How To Turn Events Into Pipeline?

​1 month. 10 events. 10 cities. 500 people in the room and 2,500+ on the Luma list. In 60 minutes (+30 min Q&A), Nico Schell (Scalantec, co-founder of GTM World Tour) breaks down how to use events as a real go-to-market channel — from promo, through hosting, to turning attendees into pipeline.

​Who is this for?

​Founders, Marketers, Sales, Growth, and GTMs at Tech companies who want events to drive pipeline, not just brand awareness.

​We'll cover:

• ​why events vs other GTM channels

• ​why in person builds trust better

• ​how to effectively promote events

• ​how to host: venue, speakers, logistics

• ​which formats work best

• ​how events generate leads

• ​when to present your offer

• ​how to follow up & nurture

• ​how GTM World Tour made it happen 🔥

​It'll be both knowledge & practice, and how to connect one to the other. To run events that actually bring business.

​Curated for tech companies. No fluff — just real examples and numbers from the road.

​Join us!

​Chris & Nico

​Links:

• ​GTM Week: gtm-week.com

• ​GTM Week Community: gtm-week.com/community

• ​Scalantec: scalantec.com

• ​GTM World Tour: gtmworldtour.com