GTM Week Berlin | Sales Workshop: Agentic Lead Generation
Outbound didn't die. Lazy outbound did. Buyers ignore templates, but they still answer a message that arrives at the right moment, about the right problem, from someone who clearly did the work.
In this workshop you design and build a lead generation engine where AI agents do the research and the heavy lifting, and you keep the judgement.
Six hours, hands-on, on your own ICP. You leave with a campaign, not a notebook.
About
Thursday at GTM Tech Week Berlin is sales day. We open with a full-day workshop on agentic lead generation: campaign design, ICP and messaging, timing and buying signals, and cold email that gets replies. Organized in collaboration with Woodpecker and Zynt.
Every block combines short input with work on your own campaign, with the speakers in the room to review it. By the end of the day you have something you can launch the following week.
Strictly limited to 50 seats.
Agenda
Before the workshop – Pre-workshop materials sent to you a few days before, so you arrive prepared and we start at full speed.
10:00 Welcome – Goals for the day and a quick look at your current outbound.
10:15 Designing a lead gen campaign – Krzysztof Pawlak (GTM Tech Week). From target market and offer to a campaign plan that agents can execute.
11:30 ICP & messaging – Woodpecker. Who to target, what to say, and how to make every message feel written for one person.
12:30 Lunch – Food and conversations with the speakers.
13:15 Timing & buying signals – Zynt. Reaching accounts when they are ready to buy, using signals instead of guesswork.
14:30 Email that gets replies – Session details coming soon.
15:30 Wrap-up – Your campaign, reviewed and ready to launch.
What you leave with
A campaign plan – Target segment, offer and sequence for your next outbound push.
Sharper ICP & messaging – Reworked on your own market during the session.
A signal playbook – The buying signals worth tracking for your accounts.
An agent setup – The research and personalisation steps you can hand over to AI.
Who is this for?
Founders, sales leaders, SDR and BDR teams, GTM / Revenue / Sales / Growth roles and GTM engineers who own pipeline and want outbound that scales without sounding like a robot. Bring your laptop and your ICP.
Tickets
297 EUR net, lunch and coffee included. Strictly limited to 50 seats. Included in the Full Week Pass.