GTM World Tour · New York
The best revenue leaders & operators in New York, in one room for one night. Real GTM Engineering, not cold email with a new name, on stage at Clay's headquarters, and eight cities of plays come with us.
That's stop nine of the GTM World Tour. Ten cities in one month, Berlin to San Francisco. Nothing gets streamed or recorded, so you're either in the room or you missed it.
Why this tour exists: most 'GTM Engineering' being sold right now is cold email wearing a new name. MIT found 95% of enterprise GenAI pilots returned nothing, and stopping at outbound is a big part of why. The difference is the machine, not the effort, and New York gets the part most teams skip: who owns the architecture, and what beyond cold email that job actually includes.
The night
Intro presentation. From the organizers, and the argument the night is built on: most "GTM Engineering" is cold email with a new name
The playbooks. Eric Nowoslawski (Growth Engine X) on the real playbooks beyond cold email: what a GTM Engineering team should actually be building, and where most teams stop too early
The micro products. Top-of-funnel micro products that pull buyers in before a single call, with real examples. Alex Lindahl (Clay, Creator in Residence) adds what he has seen from the inside
Panel. Eric Nowoslawski and Alex Lindahl, live questions from the room, no pitch
Notes from the road. What the cities before this one did differently, the plays that actually worked in the room, and where this city lands against them
Food, drinks and a room worth the conversation.
Doors at 18:00, done by 22:00. New York runs at the Clay office. The exact room and the full running order go to accepted guests only, and not before we're ready. That part is deliberate.
You'll go home with the 2026 GTM framework to run on your own funnel, at least one play you can ship the same week, and the GTM Manifesto.
GTM RED Every guest gets a community seat in GTM RED, the global community we're launching with this tour. Inside: the plays and automations that actually work, shared by operators worldwide, everything built on stage in all ten cities, and tool deals we're negotiating with the vendors. You can't buy in and there's no application from outside. You sit in one of the ten rooms, or you wait for year two.
Who should come: founders, CEOs and revenue leaders at B2B companies with more than 30 employees. If you'd rather rebuild your machine than hire three more people to run the old one, this is your room.
Hosted by Roman Hipp (BetterContact) and Nicolas Schell (Scalantec).
Partners across the tour include Clay, Merantix AI Campus, Gong, Hexa, Make, Katapult, HeyReach, Factorial and Landbase, with more announced soon.
Applying takes a minute, and once the seats are gone, they're gone.