

Inside Lovable’s GTM Engine: The People, Agents, and Stack Behind Its $0 → $400M ARR in 14 Months
The GTM Garage — a HubSpot for Startups Series, looking inside the GTM engines of today's fastest-scaling startups 🛠️
Lovable's Growth Story
🚀 $0 → $400M ARR in 14 months
📈 $100M added in revenue in February 2026 alone
👥 8 million users (and counting)
🏗️ 25 million+ projects launched on the platform
⚡ 100,000+ new projects created every day
🌍 Fortune 500: 50%+ of companies using Lovable
🤖 Built by a team of just 146 employees
💰 $6.6B valuation
People, Agents & the Stack Behind Lovable's Growth
Every founder knows they need a GTM strategy. Most know they need the right tools. Fewer know how to make those decisions fast, without over-hiring, over-engineering, or second-guessing the build vs. buy call six months later.
What does a lean GTM org actually look like when AI agents are part of the team?
Where does the line sit between human judgment and automation — and how do you know when you've drawn it in the wrong place?
What gets you to your first $1M ARR, but breaks on the way to $10M?
In this session, Maximilian Keil joins Fabian Hartmann to explore these questions.
About Maximilian Keil
Maximilian Keil leads global sales at Lovable, where he's building the go-to-market engine from the ground up - hiring the team, closing enterprise deals, and scaling across the US and Europe. Before Lovable, he spent nearly a decade at HubSpot helping scale the business across EMEA, then took on a leadership role at Deel during its hypergrowth phase. Across his career, he's hired and coached 100+ sales professionals, and he's most energized when he's in the room with a customer figuring out what to build next.
For HubSpot for Startups members
Registrants will receive:
$100 in Lovable credits
90% off HubSpot + access to HubSpot's AI GTM Tech Stack gallery
15 min conversation · 15 min open Q&A
Capped at 30 live attendees.
The GTM Garage is an invite-only session for venture-backed founders and GTM operators at Seed–Series A stage. Consultants, agencies, and enterprise companies are not eligible.