Inside Lovable’s GTM Engine: The People, Agents, and Stack Behind Its $400M ARR
The GTM Garage — a HubSpot for Startups Series, looking inside the GTM engines of today's fastest-scaling startups 🛠️
Lovable's Growth Story
🚀 $400M ARR as of February 2026
🏗️ 40 million+ projects launched on the platform year to date
⚡ 200,000+ new projects created every day
💰 $6.6B valuation
People, Agents & the Stack Behind Lovable's Growth
Every founder knows they need a GTM strategy. Most know they need the right tools. Fewer know how to make those decisions fast, without over-hiring, over-engineering, or second-guessing the build vs. buy call six months later.
What does a lean GTM org actually look like when AI agents are part of the team?
Where does the line sit between human judgment and automation — and how do you know when you've drawn it in the wrong place?
What gets you to your first $1M ARR, but breaks on the way to $10M? And what is that actually gets you to $100M ARR and beyond?
In this session, Maximilian Keil joins Fabian Hartmann to explore these questions.
About Maximilian Keil
Maximilian Keil leads global sales at Lovable, where he's building the go-to-market engine from the ground up - hiring the team, closing enterprise deals, and scaling across the US and Europe. Before Lovable, he spent nearly a decade at HubSpot helping scale the business across EMEA, then took on a leadership role at Deel during its hypergrowth phase. Across his career, he's hired and coached 100+ sales professionals, and he's most energized when he's in the room with a customer figuring out what to build next.
For HubSpot for Startups members
Access The GTM Garage Toolkit here and unlock:
Mentorship & 1:1 GTM Guidance
Invites to VIP Events
Priority Access to our Global Revenue Engine Hackathon — co-hosted with Clay, Lemlist, ElevenLabs & OpenAI
Priority Access to White Glove Onboarding (worth $10,000 USD) + 90% off HubSpot's tools
100€ off Lovable Pro or Business plans (not available for credit top-ups or one-time purchases)
15 min conversation · 15 min open Q&A
Capped at 30 live attendees.
The GTM Garage is an invite-only session for venture-backed founders and GTM operators at Seed–Series A stage. Consultants, agencies, and enterprise companies are not eligible.