Friday Evening Chat: The 1st Ever Thesis on GTME

​With Maria Kastani, MBA researcher & Clay Club Berlin member

​
Hosted by Marina Ghilchik for #GirlsWhoClay & Friends

​📅 Friday, 5th September
🕔 5 PM GMT / 6 PM CET
📍 Live Virtual Session

​What happens when you take a brand-new field like GTM Engineering and give it the full MBA treatment?

​That’s exactly what Maria Kastani did. For her MBA thesis, Maria conducted 17 expert interviews, a real-world implementation at Parloa, and pulled together one of the first comprehensive academic studies of GTM Engineering.

​In this relaxed Friday evening chat, Maria will share:

• ​Why creativity > coding when it comes to GTME

• ​Where GTM Engineers sit in an org (RevOps, Growth, or standalone?)

• ​Insights from her interviews with top GTM leaders

• ​How Clay is shaping GTME as both a role and a movement

​Think of this like a fireside with friends. Bring your drink of choice, your questions, and your curiosity.

​#GirlsWhoClay #GTME #ClayCommunity #GTMEngineering #OutboundInnovation #FutureOfWork