Building a GTM agent starter kit for your sales team
Behind every GTM motion is a lot of operational overhead: finding signals, researching accounts, and preparing outreach. In this session, Andrew Cunningham from fal's GTM team walks through the agents his team uses to handle that work — and shows you how to set up your own.
Hosted by Aron Korenblit, Head of Community & Education at Gumloop.
What you'll learn
Andrew will demo the agents every member of his team relies on and show you how to build your own versions:
Running weekly account-level research to build prospect and account intelligence
Setting up customizable, account or domain-specific event scouts for your sales team
Auto-generating pre-call briefings on external meeting attendees, delivered before every meeting
Use fal to generate company-specific memes straight to your company group chats (bonus!)
Each one runs on a shared data foundation, so the agents build on each other instead of living as one-off automations.
Recording will be sent to all registrants.