Coffee with 10x: Hiring Marketers in the AI Era

​This Coffee with 10x is dedicated to managers - marketing leaders, HR teams, and anyone involved in hiring marketing talent today.

​AI is changing what we expect from marketers.
But it’s also creating a lot of confusion.

​What should every marketer know by now?
What’s reasonable to expect from a candidate?
What’s a real advantage - and what is still a little unrealistic?

​We’ll talk openly about how to evaluate AI skills in the hiring process, what to look for beyond buzzwords, and how to understand whether someone can actually use AI in real marketing work.

​We’ll cover:

​👉 What AI knowledge is becoming a baseline for marketers today.
👉 What hiring managers should look for when candidates talk about AI.
👉 How to separate real AI experience from “I use ChatGPT sometimes.”
👉 How to ask better interview questions around AI, workflows, and practical use cases.

​We’ll also share examples from the field and a few practical ways to assess AI readiness during the hiring process.

​No slides. No formal lecture.
The session will be held in Hebrew - with open mics, questions, honest conversation, and practical help :)