

Design at AI Startups Series: Lessons from Founding Designer at Vapi
What does a founding designer actually do at an early-stage startup?
Founding designer roles are often poorly defined, highly contextual, and misunderstood. Expectations are fuzzy, hiring signals are inconsistent, and the work itself looks very different from company to company.
In this session, we’re joined by Andrii Mazur, Founding Designer at Vapi, to unpack what the role actually looks like in practice.
This is a candid, practical conversation for designers exploring early-stage startups, considering their first founding designer role, or trying to understand whether this path is right for them.
We’ll go beyond surface-level advice and dig into real decisions, real tradeoffs, and real work.
What we’ll cover
How Andrii got connected to the founder
What the founders were actually looking for at the time
How to think about portfolios that convert for early-stage roles
Features Andrii has worked on at Vapi and the challenges behind them
Shipped work and real constraints
What the day-to-day actually looks like as a founding designer
Designing with ambiguity, speed, and incomplete information
Being open to experimentation without handcuffing yourself
Why design won’t exist in the future the way we know it today
How staying open to new tools, ideas, and approaches becomes a competitive edge
Why taste matters more than tools
Drawing inspiration from art, graphic design, music, marketing, and video
Tradeoffs of taking a founding designer role
What designers should ask before saying yes